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Flatlay image of vogue magazines and a vintage camera.Visual content marketing & why it's important

What is Visual Content Marketing and Why It’s Important?

When trying to attract a bigger audience, nothing helps more than photo and video content. Numerous studies show that human mind is more receptive to visual information than text and other forms of content. As business owners we need to learn how to manipulate visual content to deliver our messages and promote our products/services in a more interactive manner. If you are looking to make some changes in your content marketing strategy, you should understand what visual content marketing is and why it’s important.

What is Visual Content Marketing?

Visual content marketing is a form of marketing that uses a striking visual component within a message in a campaign. Apart from photos and videos, other examples of visual content are GIFs, infographics, memes, and even infomercials. The challenge is to make eye-catching visuals that don’t detract from your message. Visual Content Marketing is a trending topic for people wanting to get their brands and business seen by more people on social media. It can also be used as a direct sales tactic in a newsletter by sharing useful and compelling information about a product/service.

Marketing photography for Tresor by Amani, Birmingham-based jewellery brand.
Marketing photography for jewelry brand Tresor
A visual content marketing example, a Gif showcasing Tresor jewelry anklets
Tresor selection of bracelets and anklets

Why Visual Content Marketing is Important?

By creating visual content for your brand, you are helping generate more social media attention, hence a larger audience. In recent years, marketers have been looking for ways to promote themselves on Facebook and Instagram, Pinterest, etc, as those platforms have been filled with memes and other types of creative content. These days it’s hard to stand out from the crowd via text posts, so visual content marketing is the way to go. 

From a content building photo & video shoot for MK Health Hub Birmingham

Get more eyes on your services/products with engaging visual content marketing!  This will help you stand out from the crowd and get people talking about your brand on social media. Create share-worthy fun photos, collages, GIFs, reels, video campaigns, and so much more! Get in touch, and let’s create scroll-stopping visual content for effective marketing of your brand!


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