How to Use TikTok as a Photographer
If you’re thinking, “ahh, not another social media app!” Then don’t despair! I’d like to share a few ways you can actually use TikTok as a photographer to grow your business and your influence online.
TikTok is a social media VIDEO app for creating and sharing short videos, mostly consisting of comedy, dance and lip-sync videos. It’s was founded in 2017, and in 2019 it became the most popular mobile social media app in the United States. It has over 500 million active users globally; 60% of them are younger than 30 years old.
What does it mean for you as a photographer?
With TikTok you’ve got access to a younger audience than those using Instagram or Facebook. It’s also easier to reach more people organically; Instagram or Facebook organic reach is very low, and far from what it was even a year ago. TikTok on the contrary is still a ‘young’ platform. It’s not so heavily saturated with ads and sponsored posts, so everyone has a chance to get on the “For You” page which is the equivalent of Instagram’s “Explore Page” to get noticed.
If you are still deciding whether you should give it a try, hell yes – do it right NOW!
Here are my 5 tips on how you can use TikTok to grow your photography business:
- Use it just like any other Social Media Platform.
As obvious as it may sound, my first tip is just to simply use TikTok. Instead of approaching it from day 1 with a masterplan of how to reap it’s benefits, just have some fun and familiarise yourself with its quirks. In a nutshell, it’s a place to showcase your work, engage with others, and grow your following and influence.
As you mess around and create your own videos (that you don’t have to share immediately) you will begin to see for yourself how it can streamline some of your other processes and generate content for use elsewhere, not just on TikTok.
2. Create engaging content.
They say a picture is worth a thousand words, so imagine the value of video.
Leverage TikTok’s built in video-editing to generate your own content for use anywhere. With TikTok you won’t simply upload your latest photograph, you’ll be encouraged to create slideshows and compilations of video clips, both of which are great content and will possibly differ from your usual content you put out elsewhere.
While it previously may have been daunting to learn a desktop video editing software, so you could share your ‘behind the scenes’ secrets, it is now a walk in the park and you need to take advantage of that.
Process is what draws in curiosity. I’ myself am not overly interested in make-up, but when I see a 15 second, 4x speed clip of someone applying make-up I generally stick around to watch out of curiosity, to see how the final result turns out. I bet you’ve found yourself doing this also, and guess what, your next client may curiously watch your next clip.
Show YOUR PROCESS. Whether it’s a photoshoot backstage, or post-production flow, you can share your creative approach in a super simple fast-forward video. Make your video fun and engaging with a variety of filters and special effects TikTok has available. Don’t limit yourself to filming videos, create slide-shows of your best work and add music… The content almost makes itself!
3. Use your videos anywhere.
When you create your videos on TikTok you have the option to share them on any other platform, or even send it to a friend. After you publish your video you can tap and hold to save it on your phone and you’re free to use wherever you want.
From my experience, these videos look great on IG stories and Instagram posts. Brighten up your photography feed with a cool BTS video or a slideshow! Content like fast-forward editing to show a dramatic transformation for example, works very well on Pinterest. Try it yourself!
4. Get an understanding of basic video editing.
Of course a mobile video editing app cannot compete with a desktop program such PowerDirector.
Though the concepts are quite similar.
Adding special effects to your videos, experimenting with transitions between clips, syncing the video with music are essential skills to any video editor.
In the future you may end up using a desktop video program. That’s when you’d really benefit from the basic video editing skills you’d picked up from TikTok.
5. Finally, Get inspired!
There’s so much fun and creative content on TikTok! Check out other photographers on the platform and how they approach it. For example Brandon Woelfel, his content is true visual inspiration!
Search any photography related hashtags for a daily dose of inspiration to try something new. Play with it and don’t forget to film it!
I hope this article was helpful! If you have any other strategies on how photographers can use TikTok that I haven’t mentioned, please let me know in the comment section below.