What makes a great portrait? A client’s perspective on professional photography
As professional (or hobbyist) photographers, we increasingly over-time understand *what* makes a great portrait photo. It could be the composition, the lighting, or some other technical aspect that requires a keen-eye to truly understand. Though, how often do we stop to think about how our work is perceived by those without that technical knowledge, or passion?
My husband has a musical background, he always tells me little details that stand out to him as a sign of skill by musicians in songs – things I had completely missed, or didn’t really care for. After all, the top music charts are normally filled with catchy, simple melodies and not technical musical masterpieces… so is photography the same?
Today we’re going to get opinions from a few clients of mine and other respected professionals in their own industries, to figure out where these two worlds collide and if we’re overcomplicating the formula to a successful photography career.
What makes a great portrait?
The quality of the photo, the little things are always important, this could be the colours used or the vibrancy of the photo. As usually I want a photo to say something, if this is my cover art for my song or just content for social media.
Gaby K, musician
A great photo for me needs to catch the eye immediately. It needs to have that wow factor to stop people scrolling and look interesting to make people interested.
Jessica Campbell, professional dancer & performer
For me it’s all about the story. You gotta have some idea of a story that people can look at and have their own intake of what the image is about. I like photographs that are clear and showcasing the real beauty of it. I don’t like overeating images as it looses its creativity from the people that were involved in it. That’s the quality I like in photos – simple and natural.
Precious Richards, professional makeup artist and hair stylist
In a photograph that is capturing me from a DJ perspective, for say a promotional shot… I am looking for it to capture my spirit and playfulness as it will most likely be used several times for promotional purposes, so it really needs to say a lot about me in one image.
Luke Hassan, international DJ
For my own performance shoots, I identify a good photograph as showcasing my quality of skill/movement and my facial expression/character work. If we are able to capture a moment that makes you (really) feel something or makes you want to stop your tracks, I think that’s always a winner.
Symone, artist and performer
As a fashion designer, I’m looking for in a photo to be with a wow effect and attract good clients. Planning is the main key for successful results.
Marina Zeleznak, fashion designer and founder of Donna Marina Fashion
As a final thought, how would you yourself answer this question? I suggest you write it down and compare your answer to the answers above. Are there similar values? If they are freelance professionals, business owners, entrepreneurs – photography clients just want something that will bring them success in their career. Also, everyone wants to look good in their images, so lighting, posing and camera settings are still crucial.
Feel free to check out more posts about all things Photography Business.
I hope you enjoyed this week’s post! What is it that makes a great portrait for you?
