Why Professional Team Headshots Are Worth the Investment

When a potential client, partner, or job applicant visits your company’s website, one of the first places they’ll click is the “About Us” page. It’s here that people start to get a feel for who you are and not just what you do. While written bios are important, the professional team headshots you pair them with can make an even bigger impact.

3 main reasons you should update your company’s team headshots:

1. Headshots Help Humanize Your Brand

Your team is the heart of your business. Showing the real people behind your brand builds trust and connection in a way that words alone can’t. A polished, professional headshot communicates approachability, competence, and personality all at once.

Think of it from your customer’s perspective: it’s far easier to engage with a company when you can see the people behind the emails, phone calls, and creative work.

2. Real Professional Photos Beat Stock Images Every Time

We’ve all seen the overly staged, “perfect” stock photos of people in suits shaking hands in a glass-walled office. While convenient, stock photography rarely captures the unique culture of your business.

Instead, investing in a visual library of authentic stock-style images — such as headshots, team interactions, and office shots, gives you versatile content you can use across your website, press releases, LinkedIn posts, and pitch decks. These real images not only feel more genuine and on-brand, but they also help you stand out in a world where so many brands are relying on the same stock assets.

3. Plan Enough Time for the Best Results

When planning a professional team headshots photoshoot, it’s important to allow enough time so no one feels rushed. I usually recommend setting aside at least half a day for most team shoots. As a rule of thumb, budget a minimum of five-ten minutes per person.

That small window gives everyone a chance to settle in, get comfortable, and benefit from gentle posing guidance. Rushing through headshots can leave people stiff and uneasy in their photos, while just a few extra minutes makes the experience and the results much better.

Have a look at some of the results below to see for yourself!

Here’s a quick guide on Organising Corporate Headshots for Your Team – you might find it useful.

Final Thoughts

Refreshing your team headshots is more than just a branding exercise — it’s an opportunity to showcase the people who make your business what it is. By prioritizing authenticity, planning ahead, and investing in high-quality images, you’ll create a lasting impression that goes far beyond your “About Us” page.