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Personal Branding Photoshoot Essentials, photography blog

Personal branding photoshoot essentials 

Are you gearing up for a personal brand photography session? Exciting times ahead! In this blog post, we’re going to delve into the five personal branding photoshoot essentials to ensure you make the absolute most out of your photoshoot. Let’s dive in and make sure you’re fully prepared to shine!

If you want to start with basics, here’s What’s Personal Branding Photography and why it is important.

The 5 essentials to make the most out of your personal brand photography session:

Clear Vision

First things first, clarity is key. Before your photoshoot, take some time to envision how you want to be portrayed in your photos. Consider where these photos will be used—your website, social media profiles, marketing materials? What message do you want them to convey? Are you aiming for a professional, approachable, or creative vibe? Having a clear vision will guide your photographer and help ensure that the final images align with your brand identity.

When I was preparing for my own personal brand photoshoot, I spent hours jotting down ideas and visualizing how I wanted my brand to be perceived. I used them as a guide throughout the session. It helped me stay focused and ensured that the final images reflected my authentic self.


While headshots and posed portraits are essential, don’t underestimate the power of props. Incorporating props into your photos can add depth, personality, and visual interest.

Think about items that represent your brand or add context to your story. Whether it’s a laptop, a cup of coffee, a notebook, or even a piece of artwork, props can help convey your brand message and create a more dynamic visual narrative.

Plan for the Day/Create a Shot List

To ensure a smooth and productive photoshoot, it’s essential to have a plan in place. Consider creating a shot list detailing the specific images you want to capture during the session. This can include different poses, settings, and outfit changes. Having a shot list will help you stay organized and ensure that no important shots are missed.

I learned the importance of a shot list the hard way during my first branding photoshoot. Without a plan in place, we ended up feeling rushed and overwhelmed, and some of the shots I had envisioned were forgotten in the chaos. Since then, I always make sure to create a detailed shot list for every photoshoot, and it has made a world of difference in the outcome.

Outfit Options

Choosing the perfect outfit for your personal brand photoshoot is essential, but why limit yourself to just one? Bring along several outfit options to give yourself flexibility and variety during the session. Different outfits can evoke different moods and styles, allowing you to capture a range of looks that represent the various facets of your brand persona.

It’s always better to be over-prepared than underprepared. This will also give you flexibility during the shoot and ensure that you have backup options in case of wardrobe malfunctions or last-minute changes.

I’ll never forget the time I spilled coffee on my favorite shirt right before a branding photoshoot. Thankfully, I had brought along a few extra outfits, so I was able to quickly change into something else without missing a beat. From that day forward, I always make sure to pack multiple outfit options for every photoshoot, just in case.

BTS (Behind-the-Scenes)

Lastly, don’t forget to capture some behind-the-scenes content during your branding photoshoot! You’re already investing in the session, so why not make the most of it by creating extra content for your audience? Set up your phone or camera to capture behind-the-scenes footage, whether it’s a timelapse of the setup, candid moments between shots, or snippets of you in action.

Sharing behind-the-scenes footage with your audience not only adds authenticity to your brand but also builds excitement and anticipation for your upcoming photo refresh.

Most of my clients love the idea of capturing extra social media marketing content during their brand shoot. I often film extra content documenting the day, the setup and funny moments that make effective online social content. Sometimes I even bring another photographer to the set to capture high quality BTS photos and videos to supplement my clients’ branding content. Ask me about BTS and I’ll be more than happy to explain the process.

behind the scenes of a personal branding photoshoot with Dr. Zoya, director of Secret Aesthetics at Harvey Nichols Birmingham

And there you have it—five personal branding photoshoot essentials to make the most out of your photography session. By clarifying your vision, incorporating props, planning ahead, bringing along outfit options, and capturing behind-the-scenes moments, you’ll ensure that your photoshoot is a success. So, embrace the process, have fun, and let your unique personality shine through in every shot!

If you enjoyed this post, you might also like Personal Branding Photography Ideas to Showcase Your Expertise and How to Use Branding Photography to Enhance Your Business’ Online and Offline Presence.

Are there any other personal branding photoshoot essentials that I didn’t mention? I’d love to hear from you, feel free to drop your thoughts in the comment section below.


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